Tennent's have launched Scotland’s lowest calorie light lager
People may have wondered why illuminated white LED balloons were floating around this weekend
Tennent's has announced the launch of their latest product, Scotland's lowest calorie light lager - Tennent's Light.
The launch follows a tease of its release as the company anonymously floating bunches of fully biodegradable illuminated white LED balloons at iconic landmarks across the country in Edinburgh, Glasgow, Aberdeen and Dundee over the weekend.
The brewing team at Wellpark have spent the last year perfecting the new light recipe to strike the balance of reducing calories and ABV while retaining flavour, to produce a crisp, malty, lager which comes in at 114 calories per pint and 3.5 per cent ABV and is less than 100 calories a bottle.
Made from Scottish grown cereals and the fresh highland water from Loch Katrine, Tennent’s Light also has the additional benefit of being vegan and gluten free, as it is based on the brewery’s multi-award-winning Gluten Free Lager recipe.
James Hughes, brand manager at Tennent’s, said: “We’re incredibly excited to introduce Tennent’s Light today - and finally reveal why Scots have been seeing white balloons dotted around cities these past few days.
“Our talented brewing team at Wellpark have spent months cracking the perfect recipe, which is not only low calorie and low ABV, but it also tastes great.
“With more people looking for lower calorie and lower ABV options behind the bar, Tennent’s Light is our answer to the growing moderation trend and as the lowest calorie light lager on the market, we expect it to take Scotland by storm.”
Tennent’s Light will be available on draught and 330ml bottles in selected bars throughout Scotland