Edinburgh gift box venture looks great from a distance

Robbie Allen, founder of Keep Edinburgh ThrivingRobbie Allen, founder of Keep Edinburgh Thriving
Robbie Allen, founder of Keep Edinburgh Thriving | Other 3rd Party
Independent retailers across the Capital have found a new way to stay open for business while their doors remain closed indefinitely.

It follows the launch of “Keep Edinburgh Thriving”, a pioneering venture by local entrepreneur Robbie Allen who wants to support smaller shops being crippled by social distancing measures.

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The service will see a selection of high-quality local products packaged up into gift boxes and delivered safely to households throughout the city. While allowing customers to continue to “shop local”, it aims to provides a vital lifeline to businesses during the pandemic and beyond.

“We are partnering with a bunch of amazing local businesses in Edinburgh, taking these high-quality products and handling all the logistics and e-commerce for them so that they can continue to grow and sustain their company and livelihood,” says Robbie.

“It is a really simple idea. Our aim is to Keep Edinburgh Thriving. This is a really tough time for our beloved high street and we want to help as many Edinburgh businesses as possible.

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“Every order instantly benefits our local partners providing the products in the boxes.”

Small gift boxes (£39) contain four to five items, with a larger version (£55) offering a selection of six to seven items.

Customers receive a variety of products, including artisan food and snacks, local art, drinks, craft coffee, beer, spirits, lifestyle products (candles, coasters, mugs/tumblers) and skin care products. In a gesture of support to the wider community, a donation of £2 will also be made to the Edinburgh Food Project from the sale of each box.

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Businesses signed up so far include Jump Ship 
Brewing, Absolute Dice, Bellfield Brewery,Brotique Collection, CannyMum, Coco Chocolatier, Eira Soaps, Hudson & Armitage, MaRobert’s, Mr Fossil, Rafiki Coffee, Sarah Kwan, The Wax Jungle and Tipico.

www.keepedinburghthriving.com

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