What is the Until Tomorrow Instagram challenge? The social media trend explained - and how to get involved
From people posting #ThrowbackThursday pictures, videos of the mannequin challenge and the ice bucket challenge to the social media platform, there’s always a new challenge to be taking part in.
The latest trend likely taking over your feed is the “Until Tomorrow” challenge. Here’s everything you need to know about it – and how to take part.
What is the challenge?
The Until Tomorrow challenge sees users post a silly photo of themselves on their Instagram page, with the caption ‘Until Tomorrow’.
The photo has to stay up on their feed for the whole day before it can be deleted.
How do you get tagged in the challenge?
If you like one of the ‘Until Tomorrow’ pictures on your feed, you should expect to get a direct message from that person challenging you to post your own embarrassing picture.
An example message you would receive, which was posted on Twitter, would say something like: “So…. you liked my post, so you have to post an embarrassing picture of yourself, for the caption you’re ONLY allowed to write “until tomorrow” and you can only tag me.”
Alternatively, if you’re desperate to get in on the fun, but haven’t liked any photos, you can simply go ahead and post your own picture with the caption and wait for any likes to roll in.
Once your picture has been liked, you’ll need to direct message those people with the rules for the challenge.
What happens if you don’t do the challenge?
With these kinds of internet trends, if you get challenged to take part and you don’t want to do it, nothing will happen.
Early internet chain letters and challenges usually came with a warning of “seven years of bad luck”, or something similar, but modern internet challenges usually don’t.
What are other Instagram challenges?
With more people staying inside and likely getting bored, Instagram has seen an increase in challenges - these are some trends going around at the moment, and over the past few years as well:
- The push up challenge: you have to take a video of yourself doing 10 push ups in a row, then tag three people to do the same
- The toilet paper keep up challenge: you need to post a video of you successfully doing keep ups like you would with a football - but with a roll of toilet paper. Once you’ve done that, you can tag three friends to do the same
- Bottle Cap challenge: the bottle cap challenge saw people posting videos of themselves kicking off the cap on a bottle without knocking it over
- Throwback Thursday: the hashtag #ThrowbackThursday see’s people posting old, more nostalgic pictures of themselves onto the social media platform