Shoppers line up as Korean beauty store opens first Scottish location in Edinburgh's St James Quarter
People visiting PURESEOUL’s Edinburgh store will be able to get their hands on over 1,000 beauty products
A renowned Korean beauty store has finally arrived in Scotland with excited shoppers queuing out the door of the new St James Quarter location.
PURESEOUL, which specialises in Korean skincare, beauty and lifestyle products, said the Capital was among their most requested locations for some time.
Those lucky enough to secure tickets for its 10.30pm rope drop were the first to get their hands on the over 1,000 products from the likes of Medicube, Torriden and Beauty of Joseon on the store’s shelves.
Shoppers can find the “Home of K-Beauty” just beyond the elevator on the shopping centre’s first floor between Pull and Bear and watchmaker Breitling.
The brand has been specialising in Korean beauty products since they started their online store in 2019 and now have 17 stores across the UK.
CEO and founder Leslie Tang said opening a store in the Capital “feels like a natural next step for us”.
She said: “We’re incredibly excited to be bringing PURESEOUL to Edinburgh and opening our first store in Scotland.
“The demand for PURESEOUL continues to grow across the UK, and St James Quarter is the perfect location for us to introduce even more customers to our exclusively curated Korean beauty offering.
“We’re looking forward to becoming part of the local community and welcoming both new and existing customers through our doors.”