Edinburgh's Apple Store opening made me very excited. But their geniuses don't appear able to tell the time, let alone fix my iPhone – Vladimir McTavish

Apple's iPhone comes with a clock app already installed (Picture: Justin Sullivan/Getty Images)Apple's iPhone comes with a clock app already installed (Picture: Justin Sullivan/Getty Images)
Apple's iPhone comes with a clock app already installed (Picture: Justin Sullivan/Getty Images)
I remember several people, myself included, being very excited when the Apple Store finally opened a branch in Edinburgh.

No longer did we have to take the train through to Glasgow to visit this Aladdin’s Cave of high-tech gadgetry. Although we were more than happy to do that 90-minute round trip.

After my experience of the past week, that allure has definitely worn off. Indeed, even that return train trip to Glasgow seems like a nano-second compared to the amount of time I have spent waiting around to find someone to fix my iPhone.

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We constantly hear people complaining about waiting times in the NHS and how difficult it is to get an appointment to see their GP. To them, I say this “try getting some actual service in the Apple Store”.

Last week, I went to the Apple Store to buy a replacement for my laptop and to get my iPhone repaired. However, I was advised by a young person pretending to look busy by carrying an iPad that I really should book an appointment with a retail expert in the store so that I could be advised on what to buy.

Two days later, when I arrived for my appointment with the retail expert, I happened to mention at the time that I was having some problems with my iPhone so he advised me to book an appointment with one of the “geniuses'' at the store.

I arrived the next week for my appointment with said “genius” where I was directed by another young person pretending to look busy with an iPad to go up and check in upstairs, where I was met by yet another young person with an iPad who pointed out the table I should sit at to wait for the “genius”.

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Twenty minutes later, they still hadn’t turned up. It appears one of the skills required to be a “genius” is not the ability to tell the time.

So I decided to leave. Crossing Princes Street, I remembered there is a wee shop on Waverley Steps called Simply Fix It. I took my iPhone in there, and guess what? They fixed it. Simply.

Without having to make an appointment to come back two days later. Now, that’s what I call genius.

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