SNP's new party political broadcast is amazing – Helen Martin

Party political broadcasts prior to an election are usually so boring.
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All we are faced with are political leaders repeating their party scripts, “acting” as if they are likely to win, slagging off all other parties, and imagining their PPB is going to increase their votes.

I was amazed when the SNP broadcast was revealed last week. Nicola Sturgeon didn’t say a word and wasn’t featured in it, other than her face as First Minister shown on background screens.

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The gist was independence presented by a young lady simply explaining the way Scotland was treated by the UK.

One of her most interesting statements was that once indy was gained, any political party could be elected to govern Scotland.

And to be fair, that’s what most SNP voters accept. The National Party won’t rule for ever, but it may take quite a while until Tories, Labour or Lib Dems learn how to function exclusively for Scotland, whether the UK no longer exists or becomes the rUK.

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The PPB wasn’t “starring” SNP ministers or Sturgeon. It wasn’t boasting about their policies and laying down promises. Nor was the thrust of it to slag off any other parties (which, for them, is about half of their broadcast).

Nicola Sturgeon takes a back seat in the latest SNP party political broadcast (Picture: SNP)Nicola Sturgeon takes a back seat in the latest SNP party political broadcast (Picture: SNP)
Nicola Sturgeon takes a back seat in the latest SNP party political broadcast (Picture: SNP)
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Of course, we will all face election debates over the next few weeks when they can all say their piece, their plans, rant at each other, debate, argue and conflict.

But it was wonderful to see a non-MSP girl featuring in a party broadcast simply explaining why people want independence.

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