The mother and daughter team behind Sustainably are hoping to raise £300,000 which will enable them to market to new users and charities as well as improve functionality and launch a B2B platform.
Sustainably is a free app which allows users to easily and safely give to their chosen good causes by rounding up cashless transactions and donating spare change automatically, every time they shop.
As it stands, the app supports 40 charities at present including Macmillan, Shelter and the British Heart Foundation.
Loral Quinn, co-founder and CEO of Sustainably said: “We believe that many of us want to support charities but don't want to commit to one cause and face the hassle and guilt of later cancelling. People want convenience, flexibility, transparency and control. With services such as banking, transport and music becoming more automated and frictionless, we aim to do the same for giving.
“86 per cent of Gen Z and millennials - the UK's biggest givers - want to donate via mobile and see their impact. And while 50 per cent plus of donations are still made in cash, we live in an increasingly cashless society.”
Inspired by fintech, augmented reality, gamification, the internet of things and big technology businesses who had become part of everyone's daily lives, Loral and her daughter Eishel merged their combined experience in FTSE100 digital strategy and ethical retail, to come up with the idea of Sustainably.
Current investors include Skyscanner’s co-founder, Lastminute.com founder Brent Hoberman’s Founders Factory.
The duo also won the WeWork’s Creator Awards - judged by Ashton Kutcher and Monzo’s co-founder scooping £140,000 further investment.
Eishel Quinn added: “We’re not just the co-founders of Sustainably, we’re also mother and daughter, and we started Sustainably because we wanted to make a difference. We exist to enable people around the world to have a positive impact every day. We’ve created Sustainably so that every financial interaction can have a positive social, environmental and economic impact.”
App users set their donation limits and can stop, start, pause or change them at any time.
Donations to the fundraisers can be made on Crowdcube.