Ed Sheeran brings Jamal Edwards’ ‘vision to life’ in new music video for Are You Entertained
Ed Sheeran has brought Jamal Edwards’ “vision to life” in new music video with American rapper Russ.
The 31-year-old singer-songwriter said he “hit up” Edwards for music video ideas after deciding to collaborate with Russ, “knowing that he would create something incredible”.
The music entrepreneur planned out the video but died at the age of 31, before the video to Are You Entertained could be shot.
Sheeran said on Instagram: “Jamal then planned it out for the next couple of months, sending me locations, ideas, cameos, trying to make it the best video any of us could make.
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“We were meant to shoot in February, but the day before Russ flew out, Jamal tragically died. Our whole world was upside down, and I had to cancel and just tell Russ it wasn’t happening, but he was so so understanding, to a level il never forget.
“Jamals mum @brendaedwardsglobal and sister Tanisha, a few weeks later said we should still try and make Jamals vision come to life, so with the help of his amazing production team at @radicalmedia_london and @jakenava directing, we shot it.”
Sheeran said he “felt so sad” shooting on the day but at the same time “very proud”.
He continued: “I wish Jam was here to see it, I wish we’d done it together, but he would be buzzing how all his people came together and brought his vision to life.”
Sheeran thanked Russ for being “such an amazing human”, adding: “Jamal lives on forever.”
Edwards died on February 20 following “cardiac arrhythmia caused by having taken recreational drugs”, his mother, Brenda Edwards, confirmed after the opening of an inquest into his death.
On Twitter, Ms Edwards said: “It’s been incredible seeing my Son Jamal’s creative vision come to life for this video. Huge thank you from myself and the whole SBTV Family to Jake Nava, Alistair Khalil, Nicky Caulfield.”
The Loose Women panellist, 53, also thanked Sheeran and Russ for “believing in Jamal”, adding: “He’s smiling down.”
He found fame after setting up the music platform SBTV in 2006, and was credited with helping to launch a string of UK music acts to stardom, including Sheeran, Dave and Jessie J.