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Set up by third year BA (Hons) Popular Music students, Mirror Glass Records will give a platform to the best new music from the capital and further afield.
The label launched with its first four bands and artists at a special online showcase event.
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Edinburgh-based producer Coben and band Ketracel White are among the first signed artists along with Glasgow-born, Hawaii-raised artist, Sacul and Niamhy Mac, an 18-year-old singer-songwriter and multi-instrumentalist from the Highlands,
All four will feature on the label’s first showcase EP which will be released later this month.
Mirror Glass Records was born out of the students’ Music Industries and Entrepreneurship business module but the eclectic label has big ambitions.
With fourteen student founders, the label says it will challenge the industry status quo by providing transparent and fair contracts and promoting equality among its staff, artists and events.
Anibal Ravani, Mirror Glass Records’ development team, said: “Mirror Glass Records is an ethical, new artist music label that aims to do things differently from day one. Led by a group of musicians and entrepreneurs from all over the world, we are committed to innovating our own and our artists’ musical practice in Edinburgh.
“We want to be known as a transparent and ethical record label, involving our artists and staff in the entire process, making it as fair and as equal as we can. This is really the bedrock on which the entire label has been founded upon.
Dr Paul Harkins, Lecturer in Music, said: “I’m very proud of what this group of students have achieved over the last few months. As part of the Entrepreneurship module, we set them a task in January to plan, organise, and release an EP of music by Edinburgh Napier students. They have worked with energy and enthusiasm to develop a label for the University based on new and innovative ideas.
“Collaborating with students on other programmes to create a strong visual identity, they have identified some of the most exciting talent on both our undergraduate and postgraduate courses.”