Homeless dogs to be showcased on BrewDog cans in a bid to find forever homes

The Scottish brewer has teamed up with two animal charities to showcase the dogs

Street Dog is a limited edition beer which will showcase the four-legged friends

Dogs being looked after by two charities are to be showcased on a beer cans in a bid to find their forever homes.

Scottish craft brewer BrewDog have announced that they are teaming up with charities Dogs on the Streets and All Dogs Matter, using space on its beer cans to showcase profiles of some of the charity's dogs who are looking for new homes.

The beer, named Street Dog: limited edition Punk IPA , is available in 12 packs of 330ml cans for pre-order.

The collaboration, inspired by Ricky Gervais, a long term advocate for homeless canines, follows his ‘shout out to BrewDog’ on Twitter earlier this month.

The video, posted by Gervais, urged businesses to donate to charity rather than paying for celebrity endorsements, BrewDog were quick to respond to this, donating to several animal charities. The project has also been facilitated by avid advocate of animal rights, Peter Egan who is a keen supporter of both charities.

Ricky Gervais said: "Dogs make me happy. Beer makes me happy. A beer that saves dogs makes me VERY happy.”

James Watt, Co-found of BrewDog said: “At BrewDog we are always looking for ways to use our business to do good. When Ricky tweeted us with a genuine endorsement for Punk IPA, we wanted to use our platform to donate to causes he’s passionate about.

"We then decided to take it one step further and not only donate the profits from our Street Dog cans, but give our pawsome four legged friends over at Dogs on the Streets and All Dogs Matter, space on our cans to help them find forever homes.”

The brewer’s latest commitment to support charities close to the comedians heart, will see its Punk IPA, transformed and renamed for a short period, giving over space on its can to profiles of dogs currently in the care of Dogs on the Streets and All Dogs Matter. Urging consumers who are able to offer homes to dogs, to get in touch with each of the charities.

Michelle Clark, Founder of Dogs on the Streets London, added: “The team at Dogs on The Streets are really excited to be working with BrewDog to shine a light on some of our amazing dogs looking for new homes. In the current climate it’s been amazing to work on such an uplifting project, raising awareness of our work with dogs living on the streets of London, and hopefully unite some of our ex street dogs with owners in forever homes!”

Ira Moss, Founder of All Dogs Matter continued: “We have seen a big loss in income due to the ongoing pandemic, so we are thrilled that BrewDog is helping raise awareness of our work through this collaboration. Sadly, there are many unwanted and abandoned dogs needing homes across the UK and this campaign is a creative way of highlighting the importance of adoption instead of buying a dog. We hope the campaign is a huge success and thank our ambassadors, Ricky Gervais and Peter Egan for its inspiration.”

All of the profits generated from the sales of Street Dog will be split evenly between the two charities.