Local fashion brand raise money for mental health charity with new campaign
A fashion brand created by two Edinburgh women is donating profits raised from some of their products to Capital-based mental health charity, Penumbra.
The brand, named ‘Brighter Than My Future’ (BTMF) ran a charity campaign at Christmas to raise money for Social Bite’s Festival of Kindness, and supplied the homelessness charity with 150 warm beanie hats.
Now, they have launched their latest charity run ‘Grow Through What You Go Through’, which will see the brand donate all profits of their new t-shirts being donated to Penumbra.
Co-founder Ashleigh Gray said: “At Christmas we did a charity campaign with Social Bite and managed to supply the homeless with 150 warm beanie hats. We really enjoyed doing this and using our platform to help a local charity.
“The past year has had a profound effect on people's mental health and charities are receiving less funding due to the pandemic.
“We decided to do another charity campaign around the issue of mental health with a campaign called 'Grow Through What You Go Through'.
“Starting April 5, we began selling t-shirts with all profits going to Edinburgh based charity Penumbra. That t-shirts are unisex and are available in black or white, in sizes up to 5XL.”
Alongside the t-shirts, BTMF have allowed their social media to be taken over by mental health advocates such as TikToker and nurse, Kerri Roma who discussed her mental health in relation to her job and her growing platform in the face of online trolls.
The brand also welcomed Edinburgh business owner Sarah Osborne who shared her struggles with bipolar disorder, local fitness guru Danni Chianti who shared tips about boosting your mood in the morning and local lass Marnie Bell who spoke about her struggle with depression.
Ashleigh added: “The aim of featuring these inspiring people is to show our following that you can grow through what you go through! We will sell the t-shirts until the end of this month and hope to raise a little money and awareness for the charity.”
Penumbra is a leading mental health charity which offers a range of services to improve health and wellbeing that provide practical, emotional and social support including supported living and accommodation, crisis support, self harm services and peer work amongst much more.
The t-shirts can be purchased from the BTMF website.