Mothercare closing down sale: prices slashed by 50% to shift remaining stock

From today (Thursday, November 28), customers can buy pushchairs at half price, while all items of furniture is 30 per cent off.

Bargain prices

Here are some of the best bargain deals up for grabs:

In January it was revealed that even Mothercare’s online sales were struggling, falling by 16 per cent over 12 months.

Mothercare Genie Pushchair, slate

WAS £380. NOW £190 (50% off)

Suitable from birth, this versatile pushchair converts from pram or pushchair to travel system, and can be used with the genie second seat (sold separately) to create a tandem pushchair – perfect for growing families.

Mothercare Jive Stroller, hearts

WAS £38. NOW £19 (50% off)

A great value lightweight stroller, perfect for day trips or holidays and suitable from 6 months.

Chicco Oh La La Stroller, silver

WAS £100. NOW £50 (50% off)

Weighing as little as 3.8 kg, this stroller can be lifted with just one finger. It's extra compact and quickly foldable, with one solid combined handle for a smoother ride.

Mothercare 4-wheel Journey Chrome Travel System, sand

WAS £299. NOW £149.50 (50% off)

This sleek journey travel system comes with a group 0+ car seat and convertible pram-to-pushchair seat unit, giving your baby everything they need to travel in comfort and style from newborn to toddler

A troubled decade

Mothercare’s UK business has struggled to turn a profit for more than 10 years, and has built up significant debts. The company has cut costs, and closed 58 stores over the past 18 months in an effort to balance the books.

While executives claim that the company will be debt free by 2020, it still faces an uphill struggle in an increasingly competitive market, and Mothercare’s share price has almost halved since June this year.

In January it was revealed that even Mothercare’s online sales were struggling, falling by 16 per cent over 12 months.

In March, the company sold off its Early Learning Centre arm for £13.5 million, stating that it did not have the money needed to invest in the brand.

Mothercare Stores in the UK

The retailer is set to close all 79 of its UK stores, threatening jobs in the following locations:

Basildon

Chelmsford

Harlow

Ipswich

Norwich

Peterborough

Stevenage

Watford

West Thurrock

Derby

Leicester

Lincoln

Northampton

Nottingham

Croydon

Edmonton

Greenwich

Harrow

Hayes

Kingston Upon Thames

London

Orpington

Romford

Stratford

Wood Green

Aintree

Bromborough

Chester

Gateshead

Manchester

Prescot

Preston

Warrington

Lisburn

Newry

Newtownabbey

Aberdeen

Dundee

Edinburgh

Falkirk

Glasgow

Aylesbury

Basingstoke

Canterbury

Dartford

Eastbourne

Havant

Milton Keynes

Reading

Slough

Southampton

Bristol

Gloucester

Plymouth

Poole

Swindon

Taunton

Torquay

Truro

Cardiff

Swansea

Dudley

Leamington Spa

Rugby

Solihull

Stoke On Trent

Tamworth

Telford

Worcester

Huddersfield

Huntington

Kingston Upon Hull

Leeds

Sheffield

Wakefield