SprEHd to open Scotland’s first Scottish-only delicatessen in Morningside next week
After leaving her dream job to start her own business creating delicious charcuterie boxes, Hannah Beddie was faced with a global pandemic and lockdown measures, however amidst the chaos her business has gone from strength to strength and she has just announced the opening of Scotland’s first Scottish-only delicatessen in Morningside.
‘sprEHd’ was launched in January 2020 and sourced the best Scottish products locally, regionally and nationally to create fresh charcuterie boxes delivered straight to customer’s doors.
On Friday November 27, Sprehd will open their first delicatessen on Morningside Road which will also offer the full range of boxes and hampers.
26-year-old Hannah said: “I feel like I’ve been so lucky. Covid has been terrible for a lot of people in the food and drink industry but for me an increase in people needing delivery and takeaway has worked for me.
“There is a really passionate food and drink community in Edinburgh and that’s why it works so well I think people are genuinely excited about amazing Scottish produce and it might not work in another city.”
As well as a fresh deli full of the best Scotland has to offer, the shelves will also be open to other Scottish start up producers looking to bring their products to market for the first time.
“That was the hardest thing for me,” Hannah added, “Finding somewhere to bring my boxes to the market and I want to be able to give back to other start-ups.
“I have a lot of competitors, but I think what makes Sprehd different is that the products can’t be sourced in supermarkets. People can recreate the boxes, but it won’t be exactly with the same products.”
Her passion for Scottish produce was longstanding, and made the difficult decision to leave her dream graduate position as part of the access to market team at Scotland Food and Drink which took her around the country.
“It’s something I’ve always been passionate about and it was such a difficult decision to leave the job, but I had a lot of support for them about doing it because everything Sprehd is is really at the core of what they do.”
The new Sprehd delicatessen will open its doors next Friday on 245 Morningside Road.
Scottish suppliers interested in being stocked in store should contact [email protected].