Racecourse ‘app’ becomes apple of Musselburgh’s eye

Musselburgh Racecourse has become the first racing venue in Scotland to launch an iPhone application promising video footage of major events and a results service.

The East Lothian course said the app is an ideal way to improve communications with race goers and it invested in the technology after its Facebook page and Twitter stream became a hit.

The app provides information on fixtures and race days, seasonal highlights, promotional offers, travel to and from the track, food and drink outlets, maps and news articles. The app is also compatible with iPod Touch and iPad tablet computers.

Commercial manager Sarah Montgomery said: “The app is one of the many channels we used to spread the word on what our racecourse can offer and hopefully it all adds to the on-the-day experience of a visit to Musselburgh.”