£92,000 Edinburgh private hire number plate worth more than Tesla car

IN the uber-competitive private hire trade, it can be wise to go the extra mile and make sure you stand out from the crowd.

By The Newsroom
Tuesday, 9th April 2019, 7:44 pm
Updated Tuesday, 9th April 2019, 7:54 pm

So when buying two new electric Tesla motors, Capital Cars boss Stephen Rose felt he needed a little extra.

He forked out on £130,000 worth of personalised number plates - one of which, TAX1, is worth more than the car it sits on.

“We see it as a long-term investment,” said Elaine Lamb of Gorgie-based Capital Cars. “People are definitely talking about it and it’s great for business.”

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Edinburgh's Most Expensive Private Hire Car? Tesla (approx £50k) with personlised plate seen in the High Street, Edinburgh

The two plates were picked up at an auction down south - TAX15 for £38,000 and TAX1 for an eye-watering £92,000, including indemnity.

“It’s a bit tongue in cheek as well because we’re a private hire firm rather than taxis,” joked Elaine.

The two Teslas are now available by special request and are already proving a hit with punters.

“They’re really good,” said Elaine. “I’m a real petrol-head but even I’m a convert. They’ve got a range of 250 miles so we’ll be doing tours in them.”