Euro 2020 final: England v Italy TV audience peaked at 31 million to become third biggest TV event ever

A staggering 31 million people across Britain tuned in to watch the Euro 2020 final – figures only ever trumped by the 1966 World Cup final (32m) and Princess Diana’s funeral in 1997 (32.1m).

Monday, 12th July 2021, 2:00 pm
Updated Monday, 12th July 2021, 3:11 pm

Viewers looked on as England’s Euro 2020 dream ended with defeat to Italy in a penalty shoot-out in Sunday’s final.

Marcus Rashford, Jadon Sancho and Bukayo Saka shared the pain of missing spot-kicks as England succumbed to familiar heartbreak at Wembley.

The final, screened live on both BBC One and ITV, had a combined peak audience of 31.1m viewers across both channels, with an average of 21.8m and overall share of 82%.

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According to viewing figures, BBC1 had an average of 17.8m viewers, while ITV’s broadcast brought in 4m.

At its peak, the channels had a combined 90% share with 25m (74%) watching the coverage on BBC1, and 5.8m (17.1%) tuning in on ITV.

The combined figures put the game third on the list of most-watched events in British TV history.

Italy's Giorgio Chiellini and Leonardo Bonucci celebrate with the trophy after winning the UEFA Euro 2020 Final at Wembley Stadium.

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