Viral SpudBros to open first Scottish store in Edinburgh this week with 100 free baked tatties at Lothian Road
Queues expected for city centre opening
Viral baked potato chain SpudBros is set to open its first Scottish store in Edinburgh this week, with 100 free baked tatties for the first 100 customers.
The growing brand, which was taken over by Preston brothers Jacob and Harley Nelson in 2023, will open its first Scottish branch when it launches its 12th express store at Lothian Road on Wednesday, July 15, at 12pm.
Following successful pop-ups in Glasgow and Edinburgh earlier this year, which saw huge queues of hungry customers desperate to try the baked potatoes made by the brothers - who have a huge social media presence, this will be their first permanent location in Scotland.
Teaming up with Scottish company SUR Group and partner Taster, the Nelson brothers hopes this Edinburgh opening will be the first of 10 new branches in Scotland.
A spokesperson fro SpudBros Express said: “We are super excited to be opening in Edinburgh. It’s been on the bucket list for a long time and we are very excited it’s finally here.
“The brothers visited Scotland for the first time earlier this year and were blown away by the response.
“Edinburgh is the perfect city to start our Scottish adventure, and it’s been on our minds since we started the express journey two years ago. The city has everything, it’s got rich culture and history, we can’t think of anywhere else better.
“And Lothian Road felt like a great opportunity to be so central and next to so many food brands. It’s the perfect location, which has come up at the perfect time.”
The brothers behind SpudBros will be at Wednesday’s launch at 126 Lothian Road, with a huge celebration planned to mark the occasion.
The spokesperson added: “Scottish people are very warm and welcoming, and they love a baked tatty. When we did the two Scottish pops earlier this year we had Iron Brew beans, which went down a storm. That’s not on the menu yet for Edinburgh, but you never know.
“On opening day we will make it a big occasion, with a ribbon cutting and a big celebration. We are so excited to be opening in Edinburgh.
“And, of course, we’ll have 100 spuds to giveaway for free to the first 100 customers, so we are expecting big queues when we open the doors at noon on Wednesday.
“Customers can expect a taste of Preston, with the brothers proud of their Prestonian background, and many of the ingredients sourced from their hometown. And you can see the brothers in action at the launch in Edinburgh. It should be a great day.”
The brand has amassed over 8 million followers on its social media channels, and runs venues already across the UK, including in London, Blackburn, Liverpool, Portsmouth, Sheffield and Wakefield.