Aldi Prime hydration drink deal: Craze continues as supermarket stocks drink by YouTube stars KSI & Logan Paul
Craze for Prime hydration drink from YouTube creators KSI & Logan Paul continues as bottles hit shelves in Aldi
and live on Freeview channel 276
Youngsters across the UK have swarmed into stores to find the £2 drink which contains 10% coconut water, electrolytes, zero sugar, and 20 calories per bottle. Upon release, the only place to buy the drink was ASDA and the Emirates Stadium as part of its partnership with Arsenal FC.
On Thursday morning (December 29), video footage shown to The Yorkshire Post captured hundreds queuing to buy the drink as soon as the Bradford-based shop opened. According to the eyewitness, all Specialbuy stock of the product sold-out within ten minutes.
In November, ASDA were forced to push back against the ever-lasting demand and ration the drink with major supermarkets across the UK limiting the number of Prime drinks customers could buy.
Aldi is expecting similar demand so a purchase limit of one of each flavour per customer has been set to ensure as many people as possible get the opportunity to buy the product. The drink will also be part of the Specialbuy range meaning it’s available on limited release and once all stock sells out, it’s gone.
The drink landed on Aldi supermarket shelves today (December 29) priced at a reasonable £1.99 per bottle.