Study reveals the animals people from Edinburgh would most like to see in the wild

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Two thirds (67%) of Edinburgh locals say they dream of going on a wildlife holiday in their lifetime, to see endangered or rare animals in their natural habit.

That’s according to new research by the luxury travel specialists Scott Dunn.

But what animals are residents most keen to see?

Well, the travel trends report revealed that the people of Edinburgh are most interested in seeing whales in the wild.

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Over a third (37%) said that having the chance to see orcas, blue whales and humpback whales in their natural habitat is one of their dream, ‘bucket list’ travel experiences.

Tigers were also a popular choice (34%), followed by elephants (33%).

The animals that people from Edinburgh are most keen to see in the wild, in their lifetime

Whales (37%) Tiger (34%) Elephants (33%) Dolphin (27%) Rhino (25%) Lion (24%) Penguin (22%) Polar bear (21%) Leopard (20%) Panda (20%)

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Alongside whale watching, safari experiences are also proving very popular across the nation.

Four in ten (40%) say they aspire to go on a safari holiday in their lifetime. A further quarter (25%) said they are particularly drawn to eco or ‘silent’ safaris.

Google searches for information on ‘safari experiences’ are up 40% in the last year alone, showing that this could be a top travel trend in 2025.

When asked what countries the people of Edinburgh are most keen to visit for a wildlife holiday, over three in ten (31%) named Kenya, and nearly a quarter (22%) named South Africa.

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Both of these are considered top locations for a safari, giving visitors the opportunity to spot animals such as lions, elephants, giraffe, rhino and leopards.

Scott Dunn’s own booking data revealed that there are twice as many people travelling to South Africa in the next year, versus the last year.

One of their guests’ most sought after animal experiences is the African Fund for Endangered Wildlife, also known as the Giraffe Centre. Here, visitors can learn more about the sustainable environmental conservation of giraffes and even get up close via the feeding platform.

Parents and grandparents from Edinburgh are particularly keen to take their family away on a wildlife holiday (21% intend to do this).

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Over a fifth (28%) of local parents specifically said they worry their children won’t get a chance to see endangered animals in their nature habitat, if they don’t organise a trip to make this happen.

A quarter (26%) think seeing animals in the wild increases a child’s respect of nature and the environment.

Ali Holman, Africa Expert at Scott Dunn, added: “It’s amazing to see Brits placing so much value on seeing wildlife when choosing where to visit on holiday, and that they are willing to venture further afield to do so.

“Not only will this shift in travel behaviour help people to tick off once in a lifetime experiences, but it also supports wider conservation efforts, helping animals to thrive in the wild.” 

To find out more about Scott Dunn’s latest Travel Trends Report visit: https://www.scottdunn.com/inspiration/travel-trends/reports/2024/autumn

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