Homecoming for Josh Taylor, powered by WOW HYDRATE

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The undisputed junior welterweight champion Josh Taylor defends his crown against WBO number one contender Jack Catterall live from The OVO Hydro Arena in Glasgow on Saturday February 26 – and he’ll be powered by electrolyte and protein water brand WOW HYDRATE.

Taylor is the first British and first Scottish fighter to be the undisputed world champion of his division in the four-belt era and this latest bout will be the first time in history an undisputed champion of the modern era has defended his status on Scottish soil.

And as he prepared, he had the support of WOW HYDRATE to help him get in the best shape of his career and triumph through an often brutal encounter.

The sports drink is the latest innovation in fitness, refuelling the body without carbs or sugar, with every bottle of electrolyte and protein water variants also low in calories.

It’s the sports drink of champion Josh Taylor – find out whyIt’s the sports drink of champion Josh Taylor – find out why
It’s the sports drink of champion Josh Taylor – find out why

And with a mission to inspire those interested in an active lifestyle with a range of great tasting, healthy drinks, WOW HYDRATE is becoming more widely available across Scotland.

Brand ambassador

WOW HYDRATE educates and inspires individuals to push it to perform at their best no matter their environment, boasting inspirational ambassadors such as Josh – who is in good company, with undefeated heavyweight boxer Tyson Fury, rugby player Manu Tuilagi, premier league footballer Kevin De Bruyne and Josh’s coach Ben Davison also ambassadors.

And trainer Ben, who was instrumental in getting Josh in a shape that allowed him to outclass his opponent, said that WOW HYDRATE had been a huge help during Josh’s training.

How Josh Taylor kept himself hydrated for a fight in front of his home crowdHow Josh Taylor kept himself hydrated for a fight in front of his home crowd
How Josh Taylor kept himself hydrated for a fight in front of his home crowd

Ben said: “We have the gym extremely hot so the boxers are sweating a lot and using a lot of electrolytes and replacing that is extremely important to performance.

“So, before and during the session, Josh will be drinking the electrolytes, then having protein drinks afterwards to make sure he’s recovered to perform at maximum effort for the next session.”

Josh said: “To make the weight before a fight, you flush yourself out then as soon as I stand on the scales and weigh in, I go straight to water to rehydrate and electrolytes then carbohydrates. That’s where WOW HYDRATE comes in really handy, to put the electrolytes, salts and minerals back into your body. And it tastes good as well!”

He added: “Every fight out there for me now is a massive fight. I still have massive goals and ambitions to achieve.”

Taylor is the first British and first Scottish fighter to be the undisputed world champion of his division in the four-belt eraTaylor is the first British and first Scottish fighter to be the undisputed world champion of his division in the four-belt era
Taylor is the first British and first Scottish fighter to be the undisputed world champion of his division in the four-belt era

Ben explained: “Josh takes a scientific approach, working with the right company to ensure he can replenish to perform at his best come fight night.”

The brand is also the official sports hydration partner of Matchroom Boxing, MTK Global, Southampton FC and Castleford Tigers.

Full of flavour

Packed full of flavour, the fresh ingredients in WOW HYDRATE’s protein and electrolyte waters ensure that every drink tastes as good as it is for you. Thanks to every bottle’s unique push-cap technology, the flavour is released at the simple push of a button. Storing the ingredients in the cap guarantees the vitamins and flavours are at their freshest at the time of consumption, so every consumer benefits.

This latest bout will be the first time in history an undisputed champion of the modern era has defended his status on Scottish soilThis latest bout will be the first time in history an undisputed champion of the modern era has defended his status on Scottish soil
This latest bout will be the first time in history an undisputed champion of the modern era has defended his status on Scottish soil

What’s more, all WOW HYDRATE products are tested to the highest level and approved by Informed Sport, the UK’s leading certification for sports supplements. This ensures that all professional sportspeople can remain hydrated without any risks.

Where can you buy WOW HYDRATE in Scotland?

WOW HYDRATE is available at major supermarkets including Morrisons, Tesco and Iceland. It can also be picked up at a range of independent stores across the country, as well as Dumfries Golf Club, Fighting Scots Gym in Bellshill and Recovery Lounge Gym in Paisley.

For more information on the products, or to find out how to stock WOW HYDRATE, please contact [email protected]