Hibs reveal new shirt sponsors for 2021-22 strips designed by Joma

Hibs’ new season kits for the Scottish Premiership and Europa League in season 2021-22 will be sponsored by Utilita Energy.

Friday, 4th June 2021, 2:01 pm

They will take over from the ‘Thank You NHS’ message and go from back to front on the shirts after investing a six-figure sum at Easter Road.

A two-year agreement will begin with the new campaign’s kits, designed by manufacturers Joma.

The ‘Smart Pay As You Go’ supplier have been partners of Hibs’ for five years and the company logo adorned the back of the jerseys worn by the likes of Kevin Nisbet and Martin Boyle on three trips to Hampden and a third-placed finish in the SPFL top-flight last term.

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Hibs x Joma: What can fans expect from the Easter Road side's new kits?

Now they will be front and centre of the home, away and third kits for 2021-22 and Greg McEwan, Hibs’ interim chief executive said the partnership suited both parties as the club and company share similar values including being ‘pro-planet and pro-local community’.

“The club has gone too long without a commercial front of shirt sponsor but it is also important that any front of shirt partner carries the same values as the club,” he said, “I am delighted that we have exactly that in our partnership with Utilita – a long standing partner who share many of our values.

"We have done some great work together over recent years and I am really excited to see the relationship grow, not only between the brands but the fans and local community too.”

Utilita has been the back of the shirt sponsors for Hibs - but they're front of the kit for 2021-22 (Photo by Rob Casey / SNS Group)

Utilita has offices and an Energy Hub in Leith and has recently been working with the club in the local area, donating significant sums to the Community Foundation’s “Famous Five a Day Campaign” to provide food parcels to families who need them – and match passes to local schools.

Jem Maidment, Utilita’s chief marketing officer, added: “We couldn’t be prouder to be Hibs’ principal partner after what has already been a hugely successful four seasons with the club. As the greenest club in Scotland – the third greenest in the UK – we share many common values and we’re chuffed of the support they’ve given us in backing Energy High 5, a campaign which encourages people to cut down their energy usage with five easy-to-follow tips.

"We’re excited to see what next season brings as Hibs take on European opposition.”

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Utilita have been club partners for half a decade. (Photo by Ross Parker / SNS Group)