'This is our city' - Hibs launch stunning new home kit featuring Edinburgh streetmap design

Hibs have unveiled their new home kit for the 2021/22 season.

Thursday, 10th June 2021, 10:17 am
Scott Allan models the new home kit

The shirt retains the club's ionic green body with white sleeves with a streetmap of Edinburgh sublimated in the material.

The club crest is situated in the Leith area in a nod to the club’s heritage while a Thistle emblem is included on the reverse of the shirt.

Two different shades of green are used with a lighter colour “grading into darker green at the bottom in a way to extend the Hibernian feeling further out of the city, in to the wider communities of Edinburgh”.

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Hibernian Women and Scotland defender Leah Eddie

Hibs have been hammering the “This is our city” hashtag on social media in recent weeks and the new kit, which includes dark green piping on the sleeve cuffs, embraces that in a big way.

Creative Manager Peter Burt said, “Our partnership with Joma has allowed us a greater level of creativity which hasn’t been possible with previous kit partners.

"They understand our brand aspirations and working closely with their design team we were able to create something completely unique to our supporters, and the city.”

Interim Chief Executive Greg McEwan added, “As a club we have set some ambitious targets, but realistic at the same time, and with this new kit you can tell we are passionate about our position within the City of Edinburgh and how we plan to grow our brand within the city, the wider country and beyond.

"This kit is really focused on our fans. It is their city and from this design it is very much green and white.”

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