Edinburgh Military Tattoo's Australian tour sets new record
THE Royal Edinburgh Military Tattoo's Australian tour was its most successful international venture to date and has been viewed almost 2.5 million times.
More than 1,200 performers took part in the five-night sell-out tour in February at the Etihad Stadium in Melbourne, including Australian military and police bands as well as musicians from the UK, Fiji, Tonga, Norway, Switzerland and New Zealand.
The event generated an estimated £30.3 million boost for the city, attracting a TV audience of 1.2 million in addition to the 155,000 ticket sales, 1.1 million online streams and more than 15,000 DVD sales in its first week of release.
Brigadier David Allfrey, the event’s chief executive and producer, said: “Australia has really taken the Tattoo to heart, helping make this our most successful international tour to date.
“To have been able to reach such a large Australian audience demonstrated the lasting appeal and spectacle of The Royal Edinburgh Military Tattoo, and just how much it means to the hearts, minds and treasury of the Australian nation.”