The Scotsman tops UK table for print performance in 200th year

The Scotsman has emerged as the leading performer in a UK-wide audit of newspaper circulations for the first half of 2017.

Saturday, 26th August 2017, 10:13 am
Updated Tuesday, 12th September 2017, 12:20 pm
The Scotsman is celebrating its 200th year. Pic: TSPL

In the year of its 200th anniversary, the title recorded a 4.5 per cent increase in circulation compared the first half of last year, and a 9.1 per cent rise compared with six months ago.

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The statistics for January to June showed that no other newspapers saw increases on the corresponding period in 2016. The Scotsman’s circulation currently stands at 21,214. The results, produced by the Audit Bureau of Circulation (ABC), cover regional titles such as the Herald and Aberdeen Press and Journal as well as English regional dailies.

UK national titles are bracketed separately. Editor Frank O’Donnell said: “Topping the table in our 200th year is a testament to the enduring appeal of the brand and the daily commitment of our staff to produce the best news, insight and analysis on the big stories of the day.”

ABC also monitors digital performance. , The Scotsman recorded just over 123,000 unique browsers every day in the first half of 2017, an increase of 18.6 per cent on the same period a year ago. Sister title the Edinburgh Evening News recorded a massive rise of 42.5 per cent.