Once again 20 hopefuls are looking to secure a £250,000 investment from Lord Alan Sugar in their businesses. The latest cast of The Apprentice will be introduced to audiences tonight (January 29).
The long-running BBC show is back for its 20th series - having been a fixture on the TV calendar for two decades. Viewers have been told what time to expect it to start this evening.
Lord Alan Sugar and his trusted advisors Baroness Karen Brady and Tim Campbell MBE will be casting their eyes over the 20 new candidates. But what businesses are they hoping to get investment in?
Meet all of the contestants on this year’s edition of the show. Plus see what their business ideas are.
Find out how to watch the latest season of The Apprentice. Learn which channel it is broadcast on.
9. Kieran McCartney
He explained: "For the past ten years, I’ve been matching people with their dream homes and negotiating like a pro. I know the property game inside out, the wins, the pressure, and the graft it takes to succeed. But now it's time to stop building someone else's business and start building my own. With Lord Sugar's investment, I can put a decade of experience, hustle and personality into a venture that has my name written all over it and prove I'm worth every penny." | BBC Photo: BBC
10. Lawrence Rosenberg
He explained: "My business plan is to reinvent public relations for the modern era, delivering smarter, faster, and more transparent PR through intelligent automation, without losing the human touch that drives meaningful media outcomes. The plan is to supercharge PR professionals, not replace them, giving top talent the tools to do five times the work without burning out or getting bogged down in admin." | BBC Photo: BBC
11. Levi Hague
He explained: "My business, Living Forever Memories Ltd, specialises in personalised pet cremation urns, offering custom- engraved designs. Each urn is crafted with care to help families honour their pets in a truly meaningful way. I plan to scale production, expand into the pet cremation service sector, and establish Living Forever Memories as a globally recognised brand within the cremation industry." | BBC Photo: BBC
12. Marcus Donkoh
He explained: "My plan is to scale my business, Mavade, into the first global grooming and lifestyle conglomerate, building a network of premium barbershops that redefines men’s grooming, driven by recurring revenue, low cost expansion, and strong brand equity. The model is proven, scalable and backed by a clear roadmap for London, the UK, New York, Dubai and Tokyo." | BBC Photo: BBC