Edinburgh parents asked to 'Play it Forward' with Christmas presents
Hungry Horse is calling on families in Edinburgh to Play It Forward this Christmas, as new research reveals Britain's toyboxes are already bursting at the seams, with around 129 million new toys expected to arrive across the UK this festive season. Parents surveyed in Edinburgh expect to spend an average of £302 on toys per child.
Parents surveyed in Edinburgh estimate that 35% of the toys their children own are no longer regularly played with or have been outgrown. With local children expected to unwrap an average of 9 toys this Christmas, the run-up to the big day could be the perfect opportunity for families to make some much-needed space.
To help them do just that, while opening conversations with children about giving to those less fortunate, Hungry Horse is bringing back its Christmas toy donation initiative. From 12th November, more than 150 Hungry Horse pubs across the nation will become Toybox Donation Stations, giving families a convenient place to donate good-quality pre-loved and new toys for another child to enjoy this Christmas.
Andrew Gallagher, Brand and Marketing Director at Hungry Horse said: “Christmas is such an exciting time for families, and Play It Forward is about bringing some of that excitement to giving gifts as well as receiving. By choosing a toy together, families can give something that’s no longer being played with a new home, while helping bring some extra joy to another child this Christmas. We hope it becomes a simple but meaningful part of families’ festive traditions.”
The initiative is designed to make donating something families can do together, encouraging children to choose a toy they are ready to pass on and helping introduce giving as a positive festive tradition alongside receiving.
To find your nearest participating Hungry Horse and learn more about the toy donation initiative, visit: www.hungryhorse.co.uk/christmas/toy-station-donation