These are the brands that could replace Jenners on Princes Street

The renovation of the building will be done by the owner of clothing giant Bestseller.

Wednesday, 27th November 2019, 11:45 am
Updated Wednesday, 27th November 2019, 12:17 pm

As Jenners looks set to depart Princes Street, luxury brands owned by Anders Povlsen could replace those lost by its departure.

While nothing has yet been confirmed as to potential successors to the much-loved brand, Mr Povlsen is linked to several luxury brands via his clothing company Bestseller.

Bestseller was founded in 1975 by Toels Holch Polvsen and inherited by his son when he was 28 years old, helping to build his fortune to a reported sum of more than £4.5bn.

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Brands from Bestseller could replace Jenners in Princes Street

Its major brands include Jack and Jones, a brand targeted at young men with a focus on quality jeans, which already has more than 1,000 stores across 38 countries.

Bestseller’s biggest brand, ONLY, focuses on denim clothing for young women and has more than 4,500 stores worldwide.

Vera Moda, the women’s fashion brand, is also owned by the company and could potentially feature in the new development for the Jenners building.

Other brands include Jacqueline de Yong, Selected, name it, LMTD, Pieces, and Noisy May.

Bestseller, via its parent company Heartland, is also the largest shareholder of popular online clothing website Asos, owning nearly a third of the business.

As yet, there are no details as to the brands that are lined up for the project’s food and drink offering or the hotel.

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