Ethical lager brand Brewgooder pledges one billion pints of clean water for developing world
Brewgooder, the Scottish “purpose-driven” beer brand, has made a new pledge to provide one billion pints of clean water across the developing world.
The firm will produce the water over the next three years as part of a new partnership with Charity Water UK – an organisation committed to solving the global water crisis.
Since Brewgooder launched five years ago, it has sold more than three million cans of beer and leveraged a number of partnerships to support scores of clean water projects, while unlocking 100 million litres of clean water to communities in Malawi.
Through its latest partnership, every litre of Brewgooder sold over the next three years will donate 100 litres of clean water. This means the sale of each individual beer will contribute 100 times its volume in clean water in projects around the world, culminating in a target of one billion pints by 2024.
The new partnership marks the next step in the beer brand’s mission, expanding its focus from solely Malawi to 21 countries.
Alan Mahon, co-founder of Brewgooder, said: “Water is the key to life yet there are still hundreds of millions of lives that are dramatically impacted and limited by a lack of access to safe clean water.
“Our work so far has gone a long way in building the foundations of this belief, but I couldn’t be prouder to be joining forces with the incredible team at Charity Water UK who know first hand how crucial access to clean water is and will enable us to directly positively impact lives in a further 21 countries.”