Outdoor clothing brand Meander Apparel sews up new permanent store and HQ

Outdoor lifestyle brand Meander Apparel, whose garments have been worn by famous names including entrepreneur Sir Richard Branson, has bagged a new permanent store and head office in Edinburgh’s Stockbridge.

The firm, which has traded on Edinburgh’s George Street since opening as a pop-up in October 2020, says the new shop opens on Friday October 28, stocking its core collection of functional and minimalist Scandinavian-inspired garments designed to be worn from city to mountain or bike to office. It comes after the venture has in the last year secured an investment round of £350,000 from two high-net-worth individuals with backgrounds in retail and technology.

It will continue to trade on George Street in the run-up to Christmas before closing in January, and the Stockbridge store joins existing Meander retail sites in London where it currently has a branch in Spitalfields Market and is also due to open up Seven Dials at Covent Garden next month.

Meander also stocks accessories from other Scottish brands including Bellroy, Tens, and Ooni, and its clothing has also been sported by the likes of Olympic cyclist Callum Skinner.

The new store on North West Circus Place, which Meander Apparel says will allow it to focus on building the brand. Picture: contributed.

Jill Henry, who co-founded the business with husband Steve, said: “We’re incredibly excited to open our new store and head office in such a beautiful store in Stockbridge… we wanted a larger space for our growing head office team and where we can manage our e-commerce business, which this store does perfectly.” He said: “The move to Stockbridge will allow us to focus on building the brand and the addition of the Seven Dials store in London puts us in a central London location, which is incredibly exciting.”