This is why The Dome in Edinburgh will turn off its iconic Christmas lights tonight
Iconic Christmas destination The Dome will turn off its festive lights tonight to give a hometown gin-maker the spotlight as they premiere their new advert.
Edinburgh Gin will cast a magical one-off projection which reimagines the taste of their signature Rhubarb & Ginger gin, as part of the brand’s new ‘Filled with Wonder’ campaign.
When The Dome’s lights turn off at 6pm, locals will have the chance to be the first to see the advert live and be transported through changing perspectives in the city, representing the imagination that lies behind Edinburgh Gin’s craft, shifting from a blossoming flower bed, to an urban party surrounded by a forest of rhubarb.
Neil Boyd, UK Managing Director of Ian Macleod Distillers, who own Edinburgh Gin said: “Made in Edinburgh, one of the wonder capitals of the world, imagination is in our DNA.
“That’s the story our new campaign sets out to tell. We are proud to make our gin here and we’re excited to tell that story to the rest of the world, starting with a rather special premiere at The Dome.
Steve Hall of The Dome said: “The Dome is a place of wonder, especially at this time of year, and so we are delighted to host such a special one-off event for Edinburgh Gin.
“It’s the first time we have had a projection displayed on The Dome and we can’t wait to watch the new advert ourselves.”