Edinburgh Food Delivery Service is the Best in the UK, Study Reveals

A recent study has revealed that Edinburgh is the best city in the UK for their food delivery services.
A recent study has revealed that Edinburgh is the best city in the UK for their food delivery services as they record the least negative reviews (Photo: Lisa Ferguson and Shutterstock).A recent study has revealed that Edinburgh is the best city in the UK for their food delivery services as they record the least negative reviews (Photo: Lisa Ferguson and Shutterstock).
A recent study has revealed that Edinburgh is the best city in the UK for their food delivery services as they record the least negative reviews (Photo: Lisa Ferguson and Shutterstock).

As delivery services face a surge of orders during lockdown, Edinburgh has come out on top with the least negative customer reviews out of all the UK cities, according to a survey from online cake shop Jack & Beyond.

The findings show that only 28.2 per cent of customers left negative reviews for delivery businesses across the Capital, with Belfast coming in second with only 28.7 per cent.

Hide Ad
Hide Ad

Overall, when it comes to a better delivery experience, Scotland (33.6%) comes out on top, followed by Northern Ireland (28.7%) with the fewest negative mentions.

Map shows the cities in the UK with the most negative reviews (Photo: Jack & Beyond)Map shows the cities in the UK with the most negative reviews (Photo: Jack & Beyond)
Map shows the cities in the UK with the most negative reviews (Photo: Jack & Beyond)

Despite being a city with fewer negative reviews, Jack & Beyond found that Scottish customers’ common complaints included “missing items” and “late delivery.”

Northampton has the worst food delivery service in the UK - 45.1 per cent of customer reviews are negative with Hull second (43.4%) and Southampton (41.2%) in third place.

Aberdeen scored the worst in Scotland with 38.8 per cent of reviews negative.

Hide Ad
Hide Ad

Liverpool, Brighton, Bristol and Portsmouth are among the top ten cities with the worst delivery service.

The South West (40.2%), West Midlands (38.2%) and South East (37.4%) are the regions with the worst food delivery

London, Scotland and Northern Ireland come out on top as the regions with the most positive reviews.

Experts from Jack & Beyond found the top 30 UK cities by population from The Geographist and – using one of the UK’s biggest delivery services – they scraped the text from qualitative reviews across each city’s most popular cuisines and the corresponding restaurants.

A message from the Editor:Thank you for reading this article. We're more reliant on your support than ever as the shift in consumer habits brought about by coronavirus impacts our advertisers.

If you haven't already, please consider supporting our trusted, fact-checked journalism by taking out a digital subscription.

Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.