Edinburgh Food Delivery Service is the Best in the UK, Study Reveals

A recent study has revealed that Edinburgh is the best city in the UK for their food delivery services as they record the least negative reviews (Photo: Lisa Ferguson and Shutterstock).A recent study has revealed that Edinburgh is the best city in the UK for their food delivery services as they record the least negative reviews (Photo: Lisa Ferguson and Shutterstock).
A recent study has revealed that Edinburgh is the best city in the UK for their food delivery services as they record the least negative reviews (Photo: Lisa Ferguson and Shutterstock).
A recent study has revealed that Edinburgh is the best city in the UK for their food delivery services.

As delivery services face a surge of orders during lockdown, Edinburgh has come out on top with the least negative customer reviews out of all the UK cities, according to a survey from online cake shop Jack & Beyond.

The findings show that only 28.2 per cent of customers left negative reviews for delivery businesses across the Capital, with Belfast coming in second with only 28.7 per cent.

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Overall, when it comes to a better delivery experience, Scotland (33.6%) comes out on top, followed by Northern Ireland (28.7%) with the fewest negative mentions.

Map shows the cities in the UK with the most negative reviews (Photo: Jack & Beyond)Map shows the cities in the UK with the most negative reviews (Photo: Jack & Beyond)
Map shows the cities in the UK with the most negative reviews (Photo: Jack & Beyond)

Despite being a city with fewer negative reviews, Jack & Beyond found that Scottish customers’ common complaints included “missing items” and “late delivery.”

Northampton has the worst food delivery service in the UK - 45.1 per cent of customer reviews are negative with Hull second (43.4%) and Southampton (41.2%) in third place.

Aberdeen scored the worst in Scotland with 38.8 per cent of reviews negative.

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Liverpool, Brighton, Bristol and Portsmouth are among the top ten cities with the worst delivery service.

The South West (40.2%), West Midlands (38.2%) and South East (37.4%) are the regions with the worst food delivery

London, Scotland and Northern Ireland come out on top as the regions with the most positive reviews.

Experts from Jack & Beyond found the top 30 UK cities by population from The Geographist and – using one of the UK’s biggest delivery services – they scraped the text from qualitative reviews across each city’s most popular cuisines and the corresponding restaurants.

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