Edinburgh Queen Margaret University calls for beer lovers to test delicious new ales

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Beer lovers in Edinburgh invited to take part in consumer tasting panels for new ales.

A university in Edinburgh has called for drinkers to sign up for tastings that will help develop delicious new beer products. Participants will get to sample a selection of beers, and will be rewarded with either a £10 John Lewis or Amazon voucher.

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The sessions will be held on Saturday, November 26, at Surgeon’s Quarter in Edinburgh’s Newington area. Each tasting will last around 40 mins, and will involve participants sampling new formulations of beers and providing feedback. They will not know the type of ale being tested, to allow the food and drink specialists running the session to get a completely unbiased review of each drink.

Beer lovers in Edinburgh are needed to taste new brews for consumer research.Beer lovers in Edinburgh are needed to taste new brews for consumer research.
Beer lovers in Edinburgh are needed to taste new brews for consumer research.

As well as receiving a £10 voucher, panellists will also be entered into a draw to win a £100 John Lewis or Amazon voucher.The research project is being carried out by the Scottish Centre for Food Development and Innovation based at Queen Margaret University.

Catriona Liddle, head of the Scottish centre for food development and Innovation at the university, said: "Our consumer tasting panels are extremely popular with foodies and people from the local community who enjoy sampling and talking about food and drink. We have various tasting sessions which run throughout the year which involving sampling and giving feedback on a wide variety of food and drink products. Sessions are open to anyone over the age of 18. The main restriction is that we are unable to accept any applications from individuals with dietary restrictions or food allergies"To sign up, contact the Queen Margaret University food team on [email protected].

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