Food court experience and takeaway pizzas via Just Eat comes to Edinburgh Asda store after £4.9m makeover

A range of hot pies and hot chicken is also available.

Tuesday, 3rd December 2019, 3:07 pm
Updated Tuesday, 3rd December 2019, 3:10 pm

Eagle-eyed shoppers may have noticed a few changes at Edinburgh's Asda store at The Jewel this week after a £4.9 million makeover.

Asda Kitchen pizzas delivered by Just Eat, locally sourced pies and a hot chicken counter are among the new offerings, with other in-store concessions including a Subway, Sushi Daily and Timpsons.

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The Asda Jewel store has introduced a food court experience.

More self-checkout options are now available along with an automated parcel collection point.

Food-court experience

The revamped supermarket is one of the first in the country to trial a food-court style experience, featuring the new Asda Kitchen cafe, a Subway concession and a Sushi Daily counter. Customers will be able to select freshly prepared salads, sushi platters, sandwiches and pizzas - all ready to take away.

Store customers are also among the first to be able to try a range of tasty bakes, pieces and sausage rolls along with peri-peri and southern fried chicken snacks.

Customers can choose from a range of snacks at The Jewel Asda store in the east of Edinburgh

There is a also a range of pies exclusive to Scottish stores produced by Bells, including Scotch pie, macaroni cheese and chicken curry.

Takeaway pizza via Just Eat app

From this week, customers living in postcodes close to the store can order a selection of pizzas and snacks from the Asda Kitchen via the Just Eat app and online.

Orders can be either collected in-store or delivered directly to a home address – saving customers up to £13 on the price of a large pizza when compared to popular pizza delivery rivals.

A parcel collection point has also been introduced.

Other features

Those looking for a speedy checkout experience can now take advantage of a number of checkout options including Scan & Go mobile, where they can use their own device to keep track of their spending throughout their shop – including any rollbacks and missed offers – before they checkout in a dedicated payment zone.

An automated parcel collection point has also been launched in store. This means customers can collect their parcel, try it on in in the dedicated changing room next to the collection point and simply return it immediately if they are not happy with it, without leaving the store.

Other changes include a ‘hub’ style customer service desk, a new Timpsons concession, a Krispy Kreme doughnut cabinet, refreshed bakery and 'create your own' pizza counters and an updated George clothing department with digital screens and more accessible changing rooms.

Andrew Midgley, general store manager at Edinburgh, said: “I’m proud to say Edinburgh has been chosen as the location to be among the first in the country to receive a number of new counters, trials and an exciting store layout.

“We’re pleased customers can now see the results of all the hard work which has been taking place behind the scenes at Asda Edinburgh.

“We’re really thrilled to introduce new features we know our customers will love, such as the new concessions, Asda Kitchen delivery and chicken and pie counters.

“We’d like to thank our customers for their patience throughout the disruption and hope they enjoy shopping in our new-look store.”