TikTok beauty favourite e.l.f Cosmetics launches driving lesson giveaway that can save learner drivers £300
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e.l.f. Cosmetics has partnered with RED Driver Training to give away thousands of driving lesson vouchers, which could save learners hundreds of pounds.
Learner drivers facing soaring costs could be in line for a welcome boost, as beauty brand e.l.f. Cosmetics offers thousands the chance to win free driving lessons.
The brand, known for its affordable make-up range, has teamed up with RED Driver Training to give away lesson vouchers through a campaign called Grip, Set, Go, which runs until July 31.
With the average learner now spending up to £3,000 to get their licence, according to e.l.f., many young people have been forced to delay or abandon lessons altogether because of the expense. The giveaway offers blocks of 10 hours of free tuition, potentially saving winners around £300.
The campaign takes its name from two of e.l.f.'s bestselling products, the Power Grip Primer and Power Grip Dewy Setting Spray, both priced at £11. The idea of grip, central to the make-up formulas designed to help cosmetics stay in place, has been borrowed as it’s also central to the driving theme.
Alongside the free lesson draw, e.l.f. will share driving tips from RED instructors on social media, host a one-day Power Grip Garage event in London and put branded learner cars on the road in areas where driving test demand is highest.
The Power Grip Primer has become one of e.l.f.'s most recognisable products, thanks to its gel-based formula that creates a smooth base for foundation. It contains hyaluronic acid to help keep skin feeling hydrated and suits those who prefer a dewy finish over a matte look.
The Power Grip Dewy Setting Spray is designed to work alongside the primer, locking make-up in place with a lightweight mist that helps extend wear throughout the day and night while maintaining a radiant finish. Many shoppers use the primer before applying make-up, then finish with the setting spray to keep everything looking fresh.
Together, the duo has become a signature combination for the brand, popular among make-up fans looking for an affordable way to help their cosmetics last longer.
The e.l.f. Power Grip Primer (standard size, £11) and e.l.f. Power Grip Dewy Setting Spray (£11) are available now from e.l.f. Cosmetics. Visit the e.l.f. website to be in with your chance of winning 10 hours worth of driving lessons with RED Driver Training or to buy products from the e.l.f. Power Grip range.
- Please note, delivery charges may apply.
✨ e.l.f.’s cult-favourite Power Grip Primer is the beauty hero behind the “grip, set, go” routine, helping smooth skin and give makeup something to cling to before festivals, weddings, holidays, day parties and long summer plans.
💚 Regular users can stock up with the Jumbo Power Grip Primer, while the Power Grip Stick & Set Duo keeps things brilliantly simple: grip it first with primer, then set it with Power Grip Dewy Setting Spray for long-lasting wear and a fresh, dewy finish.
🎪 For anyone building a festival beauty kit, the Power Grip family is all about making your base routine feel easy, affordable and event-ready, with options including the 4% Niacinamide primer and Rosé Setting Spray for shoppers who already know this range has serious beauty-bag energy.
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