The launch will coincide with the anniversary of Hearts’ 2012 iconic Scottish Cup win 5-1 against city rivals Hibernian tomorrow. #WednesdayMemories is a joint venture on Instagram offering content associated with Hearts’ games, iconic players and forgotten events from the past.
Every Wednesday, the charity of the club and the Hearts heritage team join forces to share on their respective Instagram stories a series of quizzes, photos of memorabilia, recollections from fans and videos around a specific theme. The concept came from the vast volume of memorabilia available from the Hearts’ Museum archives and the many personal stories collected from volunteer Hearts’ fans involved in Big Hearts’ Football Memories project.
Lianne Parry, head of heritage at Hearts, said: “With our club museum and heritage tours closing down completely during Covid-19, we were keen to find new ways to connect with Hearts’ supporters online; to share stories, pictures and memorabilia and celebrate our rich history in the community.
“Since we launched #WednesdayMemories, the reception from everyone has been brilliant! We’re getting lovely messages from people sharing their own memories with us.”
Charlotte Cailliez from Big Hearts added: “Memories have this incredible power to connect people even when they are apart. Throughout lockdown, reminiscing about Hearts’ legendary players and games helped isolated people supported by Big Hearts feel part of something special. It seems fitting for our charity to team up with Hearts Heritage to explore further the 146 years of the club's history.
"We aim to bring reminiscence opportunities to a younger audience.”