THE LONG-awaited Apple store on Princes Street has finally opened.
Crowds queued from the early hours on Saturday to be the first inside the store which is over two levels of the building at the east end of Princes Street.
The first 1000 people through the doors were given commemorative T-shirts to mark the occasion.
Apple staff in blue t-shirts stoked up an atmosphere of excited impatience as fans shivered in the chill morning - with those at the front having queued since 4am.
Leon Warren, 25, from Edinburgh, was first in line. “We’ve been through the wind, rain, cold - everything,” he said.
“But I’m excited to get in. I’m a huge Apple fan, I’ve got all the products - I have three iPhones, two iPads, an Apple TV and an iPod.”
Just behind him, Taiwanese student David Wu, 23, had taken the train up from York last night just to be in the Capital for the grand unveiling.
He said: “I’m excited. I’m just a huge fan - the user experience with Apple is just amazing. I came up just for this.”
Further back, local man Laurence Patterson, 39, was waiting in the queue to pick up a new iPhone 6.
“I got here at about 8.30am and there was a queue all around the corner when I arrived,” he said.
Apple officially announced they would open the £1 million store in Edinburgh back in July, but a store has been pegged for the Capital since as far back as 2010.
And excitement has continued to build as the company recently unveiled its new iPad Air 2, which it said was the thinnest device of its kind on the market. The iPhone 6 and iPhone 6 Plus, launched last month, have met with huge success so far, shifting more than ten million units.
Finally, at exactly 10am the doors open and staff members stream out, clapping and cheering - headed by a young woman in a blue Apple t-shirt playing the bagpipes.
Those at the front of the queue were let inside and met by around 60 staff standing in a line, clapping and handing out high-fives and free t-shirts.
Connor Kirkpatrick traveled through from Perth this morning to be one of the first through the door, and has previously attended an Apple store launch in Chicago.
The 20-year-old said: “It was as crazy and weird as I thought it was going to be. I like Apple a lot, and I enjoy it a lot, but on the other hand this is very weird.”
Pete Toye, 22, from Liberton, brought his new iPhone 6 along with him for the opening - despite having it delivered days before.
He said: “It’s pretty cool - I like it. It’s been pretty crazy. We were going to come through and queue last night, but then it rained.”
The new store is the fourth in Scotland and boasts more than 145 iPads, iPhones, Macs and iPods ready for customers to use, as well as free wireless internet.