Scan your brain to find perfect holiday with Capital firm

Staff from Explore will be at The Gyle shopping centre with equipment that tracks people’s emotional reactions to visual stimuli.

A brain scan will monitor responses to images. Contributed

The program then interprets electrical activity from the scalp and measures voltage fluctuations within the neurons of the brain.

The technology can then interpret this neurological activity to decide if the subject is finding something pleasurable.

Consumers will then be told their ideal holiday type, such as walking, cycling, cultural trips or wildlife.