Søstrene Grene at Edinburgh’s Waverley Market to open at the end of the month

The popular Scandi brand will open on Friday, November 29 at 10am on the top floor of Waverley Market - becoming the sixth Scottish store alongside shops in Glasgow, Aberdeen, Dundee and Livingston.

To celebrate the launch, the store will give away vouchers for a free large, tufted rug worth over £60, along with a canvas tote bag filled with Søstrene Grene goodies to the first 150 customers. 

The Edinburgh Søstrene Grene in Waverley Market will open on November 29 at 10am. The store’s launch will provide refreshments and live performances by classical string musicians and ballerinas | Sostrene Grene

Mikkel Grene, chief executive and co-owner of Søstrene Grene, said: "We are thrilled to finally bring Søstrene Grene to Edinburgh. We’ve received such a warm reception from all our Scottish store openings so far and we can’t wait to introduce even more customers to our unique offerings and retail concept."

Søstrene Grene owners say its stores are known for its diverse selection of Scandi-inspired homewares, crafts and seasonal items, and is fast becoming known for its affordable prices and high-quality products.

Now operating 300 stores worldwide, the Danish chain boasts to introduce new products in-store each week, where customers can find a curated selection of design-led items including interiors, craft and hobby items, lifestyle and Christmas products | Sostrene Grene

UK joint venture partners, Norma Jacob and Richard Power, run Søstrene Grene stores across Scotland, Wales, Southern England and Northern Ireland.

Norma Jacob said: "We're eagerly anticipating the launch of our opening at Waverley Market in time for Christmas. It’s a high footfall area which welcomes a huge number of visitors to the Scottish city every day, so we look forward to as many new customers as possible discovering our brand.” 

Richard Power added: “Our expansion in Scotland has been a wonderful journey so far, and the success of our Glasgow and Aberdeen stores has been very encouraging. The opening of our Edinburgh store is a significant step in our growth strategy, and we believe the city's vibrant atmosphere will be a perfect match for our brand."