James is a Sunderland AFC journalist at the Sunderland Echo based in Grangetown but hailing from Hendon originally. James has been with the Echo for six years, covering everything from breaking news on transfers and press conferences to injury and live match day updates. James also kickstarted The Roar Podcast in 2019, which has become a weekly staple for Sunderland fans and has been streamed over 500k times on audio platforms alone. As well as his prominent first-team coverage, James’ expertise also stretches to Sunderland’s academy sides, with James often the go-to voice for under-21s and under-18s coverage at Hetton. With a deep understanding of Sunderland, James has become a trusted voice within the community, combining informed with authoritative coverage with long-form interviews, exclusive news pieces and digital content.