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The new store, the brand's first in Scotland, will showcase Scamp & Dude’s stylish collection of womenswear, kids wear as well as charitable products and will be a fitting location for the brand’s loyal and rapidly growing community in Scotland, who are known as the ‘Duders’The new store, the brand's first in Scotland, will showcase Scamp & Dude’s stylish collection of womenswear, kids wear as well as charitable products and will be a fitting location for the brand’s loyal and rapidly growing community in Scotland, who are known as the ‘Duders’
The new store, the brand's first in Scotland, will showcase Scamp & Dude’s stylish collection of womenswear, kids wear as well as charitable products and will be a fitting location for the brand’s loyal and rapidly growing community in Scotland, who are known as the ‘Duders’

Edinburgh shopping: First look at women's fashion brand Scamp & Dude's new store at St James Quarter

Another fashion brand moves into Edinburgh shopping centre
Kevin Quinn
By Kevin Quinn
Published 11th Sep 2023, 11:38 GMT
Updated 11th Sep 2023, 11:39 GMT

British women’s fashion brand Scamp & Dude opened its first store in Scotland at St James Quarter in Edinburgh on Saturday, September 9.

The opening of the new 2,939 sqft store in Edinburgh comes after a year of expansive growth for the brand, which will also see the opening of a store in Battersea Power Station, London. Scamp & Dude’s only store in Scotland will be situated on Level 3 in St James Quarter, adding to the growing list of fashion brands opening at the shopping centre in the heart of the city, which re-opened in 2021.

To kick off the Edinburgh store’s grand opening Scamp & Dude held fun activities and gave away an Edinburgh-exclusive Scamp & Dude tote bag to shoppers that spent £100 or more over the launch weekend. Founded by Jo Tutchener-Sharp in 2016, Scamp & Dude was created after Jo was separated from her children while in hospital undergoing life-saving brain surgery.

To kick off the Edinburgh store’s grand opening Scamp & Dude held fun activities and gave away an Edinburgh-exclusive Scamp & Dude tote bag to shoppers that spent £100 or more over the launch weekend. Founded by Jo Tutchener-Sharp in 2016, Scamp & Dude was created after Jo was separated from her children while in hospital undergoing life-saving brain surgery.

Scamp & Dude founder and CEO, Jo Tutchener-Sharp, said: "Our loyal community of ‘Duders’ has grown rapidly, with many located here in Scotland."

5. Community

Scamp & Dude founder and CEO, Jo Tutchener-Sharp, said: "Our loyal community of ‘Duders’ has grown rapidly, with many located here in Scotland." Photo: Connor Mollison

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The company's charity campaigns include the #SuperScarfMission which for every scarf sold, another is donated to a woman starting chemotherapy. To date, over 23,000 have been donated via hospital partners with a mission to reach 63,000 by next year (the number of women who start chemotherapy per year).

6. Super scarfs

The company's charity campaigns include the #SuperScarfMission which for every scarf sold, another is donated to a woman starting chemotherapy. To date, over 23,000 have been donated via hospital partners with a mission to reach 63,000 by next year (the number of women who start chemotherapy per year). Photo: Connor Mollison

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The new Scamp & Dude store will also be home to an interactive Superpower Button, a first for the brand, which will give shoppers the chance to be assigned their very own superpower at the touch of a button.

7. Push the button

The new Scamp & Dude store will also be home to an interactive Superpower Button, a first for the brand, which will give shoppers the chance to be assigned their very own superpower at the touch of a button. Photo: Connor Mollison

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Jo added: "We are looking forward to bringing the store to where our community has expanded to and providing a physical space for customers to experience the Scamp & Dude magic in person.”

8. Experience the 'magic'

Jo added: "We are looking forward to bringing the store to where our community has expanded to and providing a physical space for customers to experience the Scamp & Dude magic in person.” Photo: Connor Mollison

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Related topics:EdinburghSt James QuarterScotlandLondonBattersea Power Station