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The new store, the brand's first in Scotland, will showcase Scamp & Dude’s stylish collection of womenswear, kids wear as well as charitable products and will be a fitting location for the brand’s loyal and rapidly growing community in Scotland, who are known as the ‘Duders’The new store, the brand's first in Scotland, will showcase Scamp & Dude’s stylish collection of womenswear, kids wear as well as charitable products and will be a fitting location for the brand’s loyal and rapidly growing community in Scotland, who are known as the ‘Duders’
The new store, the brand's first in Scotland, will showcase Scamp & Dude’s stylish collection of womenswear, kids wear as well as charitable products and will be a fitting location for the brand’s loyal and rapidly growing community in Scotland, who are known as the ‘Duders’

Edinburgh shopping: First look at women's fashion brand Scamp & Dude's new store at St James Quarter

Another fashion brand moves into Edinburgh shopping centre
Kevin Quinn
By Kevin Quinn
Published 11th Sep 2023, 11:38 GMT
Updated 11th Sep 2023, 11:39 GMT

British women’s fashion brand Scamp & Dude opened its first store in Scotland at St James Quarter in Edinburgh on Saturday, September 9.

The opening of the new 2,939 sqft store in Edinburgh comes after a year of expansive growth for the brand, which will also see the opening of a store in Battersea Power Station, London. Scamp & Dude’s only store in Scotland will be situated on Level 3 in St James Quarter, adding to the growing list of fashion brands opening at the shopping centre in the heart of the city, which re-opened in 2021.

To kick off the Edinburgh store’s grand opening Scamp & Dude held fun activities and gave away an Edinburgh-exclusive Scamp & Dude tote bag to shoppers that spent £100 or more over the launch weekend. Founded by Jo Tutchener-Sharp in 2016, Scamp & Dude was created after Jo was separated from her children while in hospital undergoing life-saving brain surgery.

To kick off the Edinburgh store’s grand opening Scamp & Dude held fun activities and gave away an Edinburgh-exclusive Scamp & Dude tote bag to shoppers that spent £100 or more over the launch weekend. Founded by Jo Tutchener-Sharp in 2016, Scamp & Dude was created after Jo was separated from her children while in hospital undergoing life-saving brain surgery.

Following an intense growth period for Scamp & Dude and a new focus on the womenswear division, which launched into Liberty London in 2022, womenswear now makes up over 90 per cent of all brand sales. Now into its 7th year and with purpose, womenswear and community at the forefront of the business, the three shops reflect the brand’s ethos and desire to continually give back and help others when they need it the most, centred around the brand slogan ‘we’ve got your back’.

9. Growth period

Following an intense growth period for Scamp & Dude and a new focus on the womenswear division, which launched into Liberty London in 2022, womenswear now makes up over 90 per cent of all brand sales. Now into its 7th year and with purpose, womenswear and community at the forefront of the business, the three shops reflect the brand’s ethos and desire to continually give back and help others when they need it the most, centred around the brand slogan ‘we’ve got your back’. Photo: Connor Mollison

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Founded by Jo Tutchener-Sharp in 2016, Scamp & Dude was created after Jo was separated from her children during a lengthy stay in hospital undergoing life-saving brain surgery, which made Jo feel determined to create a philanthropic business to help those having a really hard time. Originally launching with kids wear and charitable products, Scamp & Dude was led by the slogan ‘a Superhero has my back’, to tell kids that someone is watching over them even when they can’t see you, designed to help with separation anxiety.

10. Superhero

Founded by Jo Tutchener-Sharp in 2016, Scamp & Dude was created after Jo was separated from her children during a lengthy stay in hospital undergoing life-saving brain surgery, which made Jo feel determined to create a philanthropic business to help those having a really hard time. Originally launching with kids wear and charitable products, Scamp & Dude was led by the slogan ‘a Superhero has my back’, to tell kids that someone is watching over them even when they can’t see you, designed to help with separation anxiety. Photo: Connor Mollison

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