TALA reveals opening date for Edinburgh store at St James Quarter

The activewear brand Tala, founded by influencer Grace Beverley, has confirmed its St James Quarter store will open next month.

Just in time for Christmas shopping season, the store will welcome its first customers on Saturday, November 21.

The store is the brand’s first outside of London, following openings in Westfield White City and Carnaby Street.

Tala was founded by influencer Grace Beverley in 2019 | TALA

The announcement followed weeks of teasing on the Tala’s social media channels that had customers speculating on where the brand would land next.

The new Edinburgh store will showcase the brand's full product range, including activewear, outerwear and loungewear.

Commenting on the expansion, TALA's chief executive, Sally Hughes-Daniels, said:

“We’re proud to announce that TALA is opening its third store outside of London. The success of our Carnaby and Westfield White City stores has proven our retail model and it’s now time to build on this success.

Tala specialises in women's gym wear and lifestyle clothing | Tala

“Expanding beyond London has long been in the works, but for our first step outside the capital it was so important that we found a location that felt a natural fit for TALA, and Edinburgh ticks every box.

“We already know we have a great TALA community in Edinburgh, and the city’s strong outdoor and active culture makes it the perfect place for us to put down roots.

“Bringing TALA to women all around the UK is one of our key goals, and we’re looking forward to Edinburgh marking the start of that IRL journey. We can’t wait to meet more of our community in person and become part of this historic city.”