Gen Z

Research of 2,000 adults found almost half devote a mere 10 minutes or less to the meal

Brits embrace ‘working breakfasts’ - holding meetings over the meal

‘I tried the viral “Chicken Wine” La Vieille Ferme - and it is now my favourite summer tipple’ (Photo: Adobe Stock / Holly Allton)

I tried the viral 'Chicken Wine' - and it's worth the hype

The cost of buying and posting cards could be one reason for their demise, while some reckon the rise in digital communication might be making them obsolete

Six in 10 adults are receiving fewer Christmas cards this year

The average subscriber listened to almost 20 hours of content every month.

Spotify named Britain’s most loved streaming service of 2024

A study of 4,000 adults revealed those aged 18 to 27 intend to cut down on new buys by a third in the next two years

Most purchases for half of Gen Z shoppers will be second-hand by 2027

Mice pies, Christmas pudding, and Christmas cake are just some of the few things Gen Z are turning their back on this Christmas

Gen Z are turning their back on Christmas traditional favourites

A study of 8,000 adults found one in four men have experienced erectile dysfunction, premature ejaculation or loss of libido

1 in 5 men prefer breaking up over discussing sexual issues

Stuck on repeats: Gen Z hooked on nostalgia and Christmas Day re-runs

A poll of 2,000 meat-eaters found the youngest generation are most conscious about where their food originated from

Gen Z feel twice as guilty about eating meat than the over-65s

36 per cent of those polled adopt a "you can't take it with you" approach, spending their cash while they can, rather than putting it aside for emergencies.

Almost a third of Brits find rainy day funds outdated

A study of 2,000 adults found 57 per cent are sceptical about discounts offered by stores during the November sale

Two thirds of Brits believe Black Friday is a 'con'

'Lifestyle inflation' is to blame, according to 4,000 adults

Fewer than one in 10 millennials have hit their financial goals

Group of young children holding smartphones. Photo: Seventyfour - stock.adobe.com

What is a Gen Alpha and how to tell who is one

(Photos: SWNS/Pexels)

I'm a 24-year-old Gen Z CEO - I only employ under 30s

A research study of 2,000 adults revealed Gen Z is the most entrepreneurial generation – with three quarters harbouring ambitions to be their own boss.

Gen Z are the most entrepreneurial generation, according to research

Clips from Skibidi Toilet shorts on YouTube. Photo: DaFuqBoom!/ YouTube

What is the deal with skibidi toilet - and if it is dangerous for kids
It’s all the rage with Gen Alpha 😵
Matthew Mohan-Hickson

A study has found that should nightclubs continue to close across the United Kingdom as they have done post-lockdown that by 2027, the idea of clubbing will be a thing of the past.

Explainer Where are Gen Z’s going out at night as nightclubs face closures?

Boomers save most, but Gen Z reckon they make their money work harder

Aldi launches its own version of viral wine for only £5.99

(Photo: Pexels)

20% of parents say social media is better than them for cash education

(Photo: Pexels)

Study reveals Gen Z is more budget and money-savvy than 'Boomers'

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Poolside Peeves: 73% of Edinburgh holidaymakers HATE when others pee in the pool

Brits average screen time up to more than six and half hours

Edinburgh locals rack up more screen time than anywhere else in the UK

These are the top 10 most commonly believed beauty beliefs

Nothing says the 90s like The Body Shop - here I've selected my favourite products for a walk down memory lane. Picture: The Body Shop

The Body Shop 90s-style: My best buys as a teenager

Young adults are gearing up to become their own boss by 30

Former England footballer Peter Crouch has launched a promotion in Greene King pubs which will see 100,000 free pints on offer if it rains in Manchester next week Picture: Greene King

Free pints if it rains
Free pints are on offer in Greene King pubs up and down the land - if it rains in Manchester next week
Tom Morton

Harry Styles, now regularly makes his exclusive music releases available to shops once his website sales have slowed

High street shops still have vital part to play in music sales - Kevin Buckle

The top 10 messaging mishaps parents do when talking to their kids

JD Sports Fashion - something of a UK retail success story - expects to open more than 200 stores worldwide by January next year.

Tiso owner JD Sports hailed as retail sector 'star performer' as Gen Z digs deep

Charity Super.Mkt, the ‘department store for second-hand style, has officially opened its doors in Edinburgh's St James Quarter.

Charity Super.Mkt opens its doors at St James Quarter

Usual and unusual ways people prefer to snack on their crisps

Cost-of-living crisis drives more adults to consider buying large domestic appli...

Half of adults admit to buying lower-quality items in order to cut costs

Labels such as millennial and Gen Z are ‘unhelpful’ and often carry ‘inaccurate’...

Gen Z festival goers are increasingly taking their tents with them after festivals (photo: @F.Guion)

Gen Z festival goers... won't leave tents behind

More than a third of surveyed Brits refuse to dine at a restaurant that doesn’t accept pets (photo: Adobe)

Dining out with dogs - how our pets shape our social lives

Thick head after big night out can worsen with age

The peak age of hangover blues

More than seven in 10 Brits have never invited a neighbour to a local event

More than three quarters of Brits will be forced to change their spending habits

Tattoos are big business (photo: Barber DTS - Rebecca Lawton)

Eye-wateringly shocking tattoo body art revealed

These are the top five things Brits forget to add to their insurance

Cautious Gen Zs are restricting their spend in pubs and clubs and are instead sp...

Half of millennials and Gen Z care more about digital technology in high street ...

Regrets from the Christmas party (photo: Antenna)

Biggest office Christmas parties regrets revealed

Gen Z and millennials expect to retire at 59 with an annual income of nearly £26...

World's first men's swimwear range with inbuilt storage unveiled

The top things people in the UK have done spontaneously following lockdown

More than half of Gen Z don't know that the Eiffel Tower is in France - and can'...

70% of Gen Z adults claim they can confidently read a map when needed

More than half of the UK go into debt to pay for an engagement ring

How much do you spend on a night out?