British women’s fashion brand Scamp & Dude opened its first store in Scotland at St James Quarter in Edinburgh on Saturday, September 9.
The opening of the new 2,939 sqft store in Edinburgh comes after a year of expansive growth for the brand, which will also see the opening of a store in Battersea Power Station, London. Scamp & Dude’s only store in Scotland will be situated on Level 3 in St James Quarter, adding to the growing list of fashion brands opening at the shopping centre in the heart of the city, which re-opened in 2021.
To kick off the Edinburgh store’s grand opening Scamp & Dude held fun activities and gave away an Edinburgh-exclusive Scamp & Dude tote bag to shoppers that spent £100 or more over the launch weekend. Founded by Jo Tutchener-Sharp in 2016, Scamp & Dude was created after Jo was separated from her children while in hospital undergoing life-saving brain surgery.
1. Flagship store
The new store, the brand's first in Scotland, will showcase Scamp & Dude’s stylish collection of womenswear, kids wear as well as charitable products and will be a fitting location for the brand’s loyal and rapidly growing community in Scotland, who are known as the ‘Duders’ Photo: Connor Mollison
2. Founder and CEO
Speaking ahead of the launch of the Edinburgh store, Scamp & Dude founder and CEO, Jo Tutchener-Sharp (pictured), said: “We are thrilled to be bringing Scamp & Dude to Edinburgh as our first Scottish location as we feel there is already a real flavour for the brand here in Scotland.” Photo: Connor Mollison
3. Events
The retail space will also serve as a venue for the brand's ongoing charity campaigns and events, which Scamp & Dude are renowned for and will continue to run at the new St James Quarter store. Photo: Connor Mollison
4. Excited
Speaking ahead of the shop's opening last Saturday, Jo Tutchener-Sharp added: “Being located in St James Quarter alongside so many other great brands is an honour, and we cannot wait to officially launch." Photo: Connor Mollison